AI the Write Way

Tue 27th May | 9.30 am - 1 pm BST | Online

A half-day course for small business copy/content writers who want to embrace AI without sacrificing their voice and values.

What makes this workshop different?

This isn't another "growth hacks with ChatGPT" session. You'll join 8 fellow small business copy/content writers and founders to explore how AI can enhance (not replace) your writing skills.

We’ll keep things really practical. I’ll show you how to use AI tools to research your audience, brainstorm ideas, write and edit while tackling the tough questions head-on.

Bias, hallucinations, ethical considerations – we’ll cover them all. That way you can apply today’s AI tools confidently and consciously.

Clair Haycraft, Co-founder and Creative Director, Haycraft Creative

“I signed up for the workshop because I wasn’t sure where my boundaries were with AI. Could I use it without feeling guilty? Was it cheating? My mind was blown when I saw how ChatGPT could refine my words while still sounding like me. The workshop helped me realise that when used in the right way AI could help me amplify my creativity.”

What we’ll cover

    • Explore key AI writing tools that suit small businesses and solopreneurs.

    • Understand which tools suit different use cases.

    • When to use AI – and when to give it a miss.

    • Prompting methodologies - including my AI Sandwich.

    • Prompts to support your writing.

    • Optimising your prompts for better results.

    • Tools and techniques to carry out research and gather insights on your target audience, sector trends and more.

    • Using AI for brainstorming ideas.

    • Structuring and reaching valuable first drafts for your writing.

    • AI assistance for long and short-form copy.

    • AI tools for editing your work.

    • Using AI to get unstuck.

    • How you can use AI to augment your writing.

    • Techniques to train and prompt AI towards particular tones.

    • How to align AI with your own brand voice.

    • What you can add to make your copy sound human.

    • Why human writers are incredible!

    • Key issues and considerations for small business creators.

    • How to avoid key pitfalls and issues.

    • How you can honour your values and still stay competitive.

You’ll leave with:

  • Strategies to ensure your copywriting never sounds like ChatGPT (or the beige AI-generated copy that’s flooding the web).

  • A deeper understanding of key AI tools for small business creators – and how to use them in your workflows.

  • A toolkit of useful prompts + prompting methodologies.

  • Ways to free up time, so you can concentrate on crafting (and doing more of what you love in your business).

  • Knowledge on when to use AI and when to give it a miss.

  • Ways to understand when AI isn't serving your values.

  • Connections with other conscious content writers on the same journey. (Us writers need a bit of support right now – or is that just me?)

This is the course for you if:

  • You’re a content/copywriter, freelancer, solopreneur or small business founder who writes their own content.

  • You’ve had a play, but want to use AI tools better – and in a more joined up way.

  • You value authenticity and human connection in your content.

  • You want to use AI as an assistant without sacrificing quality.

  • You’re keen to navigate AI's ethical implications thoughtfully.

AI the Write Way feedback

  • "Great way to learn about the labyrinthine ways of generative AI from an excellent trainer. Kerry has clearly put in the long miles when it comes to learning these tools and getting the best out of them."

  • "This course has helped shift AI from something daunting to a powerful asset. I highly recommend Kerry and this course to anyone looking to enhance their AI skills."

  • "Loved it was a small group, you felt connected with the other participants. After the course I felt energised to try out what I've learned and to set up my own way of working."

Cost

This course includes:

  • A jam-packed 3.5-hour live online session.

  • Practical hands-on exercises to cement learning.

  • Time to ask questions during the session.

  • Opportunities to share best practices with other small business writers/creators.

  • Takeaway guides and checklists to support your work.

Standard: £195

Payment plans are an option. Just drop me a message.

Why train with me?

  • I’ve been working in the field of AI for over six years

  • Winner of two DMA awards for Best Use of AI

  • Creator of the UK’s first AI festival curator

  • AI speaker and trainer, nationally and internationally

  • Course Director of the AI Copywriting Masterclass at the Chartered Institute of Marketing

  • Tutor on the DMA’s AI for Marketing Masterclass

  • Trainer on the Google Digital Garage programme with Enterprise Nation

  • I’ve been a copywriter for over 23 years, working on brands like Red Cross, Disney, Google, McDonald’s, NSPCC, BMW, Virgin, Samsung – and many more.

More client reviews

  • "Kerry's workshops are transformational, empowering experiences. Her fluency with AI technology and her creative spirit are infectious."

    Dan Anthony, Senior Lecturer in Creative + Professional Writing

  • "Kerry's AI session was brilliant. A great balance of inspirational, thought provoking and practical."

    Tom King, Head of Media

  • “Kerry is an incredible speaker who I have booked for multiple events due to her incredible insight and knowledge of AI. Kerry is able to provide both inspiring and actionable insight, offering invaluable tips to our audiences.”

    Amy Potts, Programme Manager, Enterprise Nation

  • "Thanks to Kerry we can now see how to make positive use of AI to support us in content ideation and creation, without sacrificing quality or compromising our professional standards."

    Niki, Marketing Agency Founder

  • "Kerry ran two sessions for me and my roomful of medics - a creative mindfulness session in the morning and a session on AI in the afternoon. It was valuable for my clients to see that wearing multiple hats really works. Amazing."

    Jo Watkins, Freelance GP + Entrepreneur