Creative strategy and copywriting for companies who care

Today’s AI tools can generate copy in a flash. And do you know what? It’s fine.

But what if ‘fine’ isn’t good enough? What if you want personality-packed copy that inspires people to act?

Drawing on 23 years of copywriting expertise and six years of AI experience, I’ll help you banish ‘blah’ and bring some ‘ooh la la’ to your copy.

Together, we can ensure you stand out, stay competitive, and sound authentically you.

Tone of voice + AI tone of voice consultancy

It's surprising how many businesses pass on the opportunity to create a distinctive tone of voice – especially now that AI is writing more of our content.

Without a strong brand personality, you’ll blend in with machines and humans these days. Who wants that?

I’m here to help you craft a strong tone of voice for your brand. One that will stand out in an ever-growing sea of ChatGPT copy.

I can also show you how to customise AI models or build GPTs. So, all of your copy can sound consistent, whether it’s written by a human, AI – or a combination of both.

Get in touch

STEP ONE: Tone of voice discovery workshop
Working together, we’ll get to the heart of your brand values before exploring a range of brand voice attributes, personas and possible brand voices. This will inform your core personality traits.
STEP TWO: Creating your tone of voice personality traits
Drawing on the discovery workshop, I’ll create five possible tone of voice pillars/personality traits for your brand. You can choose your favourite three.
STEP 3: Defining your personality traits
Once you’ve chosen your pillars, I’ll show you how to pack this personality into your writing.
STEP 4: Development of tone of voice + copy guidelines document
With your personality traits sorted, I’ll create a full copywriting tone of voice and style guide, including your choice of two live examples.
Want your AI tools to write like your brand?

I’ll help you create an AI Tone of Voice Blueprint that you can use to customise your AI writing tools. Or build a customised GPT to use across your teams.
No more inconsistent tone of voice. With a customised Blueprint or GPT, your copy will sound consistent, whether its generated by the sales, marketing or press team.
You want to embrace today’s AI writing tools without losing your authentic tone of voice.

You want to stand out in a sea of AI-generated content.
You want to sound consistent across all of your comms.
Prices start from £1500 + VAT

I’ve written for…

“I can't speak highly enough of the sessions I've had with Kerry. Kerry clearly understood what my personal challenges were and provided me with a range of tools, techniques and strategies that are helping me to become a better content writer.”

– One-to-one mentee

My copywriting mentoring is a chance to work one-to-one on whatever you need. I offer you accountability and advice built on 23 years of experience in the marketing/ad industry, plus six years working with AI.

During this time, I’ve worked at start ups, global agencies and for myself. I’ve headed up an agency creative department and have trained hundreds of people on AI Copywriting at the CIM, DMA and independently.

Want a hand deciding on the best AI copywriting tools? Interested in getting AI to help you out, without sacrificing your authentic voice? Need to stay competitive, while also nurturing your craft? I’d love to talk.

AI Copywriting Mentoring

Be my mentor

I’ll work with you one-to-one on whatever you need.
Beating writer’s block. Sussing out AI copywriting tools. Training AI models to sound like you. We can cover all these topics and more.
- You want one-to-one practical advice on incorporating AI tools into your work.
- You want to upskill in AI tools.
- You want to use AI to support you in your writing, without sacrificing your craft or your authentic voice.
- You need some accountability as you work towards your work/personal goals.
Sessions are 50 minutes each, in person or online.
Investment: £150 + VAT for one session or £450 + VAT for a block of four.