What’s the environmental impact of AI and what can we do about it?
The issue of AI and the environment is complex – it's a story of two sides. Here, I explore how AI impacts the environment and what you can do about it.
Watch out Google. AI search engines are on the rise.
SearchGPT might grab the headlines, but let’s not forget Perplexity. The AI Search engine that’s been leading the way for a while.
5 ways human writers can stand apart from GenAI
You don’t want to sound like ChatGPT, right? Here are five ways to set yourself apart. Spoiler alert: don’t use the word delve!
How to decide if Gemini Advanced is worth £18.99 a month
How does Gemini Advanced compare to Gemini’s free option – and is it worth the £18.99 pm price tag? Here’s a quick rundown.
How a sandwich can help you write better with AI
Ok, it isn’t the most sophisticated-sounding methodology, but it works. Here’s how an AI sandwich can improve your writing.
5 lessons from a year of using AI writing tools
Last January, I started using ChatGPT (and other AI writing tools) on my copywriting jobs. Here are five lessons I’ve learned along the way.
A manifesto for writers in the era of AI
In writing a manifesto you put your stake in the ground. You make a commitment. You outline the change you want to make in the world. Here’s mine.