Copywriting support for changemakers

Today’s AI tools can generate copy in a flash. And do you know what? It’s fine.

But what if ‘fine’ isn’t good enough? What if you want personality-packed copy that inspires people to act? That’s where I can help.

Drawing on 20 years of experience, I’ll banish ‘blah’ and bring some ‘ooh la la’ to your copy.

Together, we can build your authority, get you noticed and make change happen.

Shall we do this?

Copywriting projects

Each year, I work on a few carefully selected copywriting projects for change-making businesses. 

I pour my heart and soul into these jobs. I hand-pick every word and lovingly craft your copy, so it stands up and stands out.

Will I use AI? If it makes sense. And where it does, I’ll apply my AI sandwich process – drawing on my human skills before and after using any AI tools. 

  • After two decades of copywriting for some of the world’s biggest (and smallest) brands, I can turn my hand to almost any job.

    Get in touch to talk through your project. I’d like that.

    • Beige AI-generated copy isn’t your bag.

    • You know what you want to say but can’t find the right words.

    • Your website copy is failing to woo.

    • You appreciate great writing but don’t have time to do it yourself.

    • You want your copy to sound more like you.

  • My day rate starts from £350 + VAT.

I’ve written for…

Tone of voice consultancy

Visual branding? Tick. Photography style? Tick. Tone of voice? Oh.

It’s surprising how many businesses pass on the opportunity to create a tone of voice, especially when it plays such a big role in building brands.

On top of this, copy without any personality is a sure fire way to blend in. And who wants that?

When your business has a well-crafted tone, your personality will shine through in all of your writing. Which means your clients will always know where they stand – and what you stand for.

  • STEP ONE: Tone of voice discovery workshop

    Working together, we’ll get to the heart of your brand values before exploring a range of brand voice attributes, personas and possible brand voices. This will inform your core personality traits.

    STEP TWO: Creating your tone of voice personality traits

    Drawing on the discovery workshop, I’ll create five possible tone of voice pillars/personality traits for your brand. You can choose your favourite three.

    STEP 3: Defining your personality traits

    Once you’ve chosen your pillars, I’ll show you how to pack this personality into your writing.

    STEP 4: Development of tone of voice + copy guidelines document

    With your personality traits sorted, I’ll create a full copywriting tone of voice and style guide, including your choice of four live examples.

  • You’re a start up and would love your writing to reflect your brand personality.

    You’re an established business with several writers and want to sound consistent across all of your comms.

    You struggle to find your voice and end up sounding like a 1950s public service announcement – or like everyone else in your sector.

  • Prices start from £1500 + VAT

“Kerry is a first class writer. She can handle any tone of voice, from smooth and authoritative to smart and witty. I like her best at the latter end of that spectrum, because that's the kind of person she is.”

- Paul Cardwell, Co-founder at Saboteur

Does your copy need a bit of TLC? No worries.

Send over any lacklustre copy, and I’ll give it some love.

It could be a beige-sounding blog series that needs a bit of bling. Website words that are failing to woo. Hell, it might be AI-generated copy that’s crying out for some human crafting.

Whatever you need, I’m just over here.

Polish + Proof

  • I’ll take sorry-sounding copy and send it back singing.

    It could be anything from a full website refresh, to a set of blogs that need an expert copywriter’s eye.

    I charge by the day, so if you’ve got some smaller bits, you could batch them up.

    • Something’s not right with your website copy, but you can’t put your finger on it.

    • Your content is there, but it doesn’t sound like you.

    • You started on some blog posts, then lost the will to live.

    • ChatGPT has done a half decent job, but it needs a human touch.

    • You’re about to fling your laptop across the room. You used to like writing, but not anymore.

  • Prices start from £350 per day + VAT

“Kerry is without question one of the best creatives I've worked with.

She is a super person to be around but more importantly, she throws absolutely everything she's got into understanding a brief, no matter how big or small, meaning the results are always outstanding, and in line with client's expectations.”

- Ali Meredith

Cookie-cutter training isn’t my bag – and probably not yours either.

I could wheel out some generic copywriting course, but where’s the value in that?

Whether you're upskilling or upping your game, I want you to leave my copywriting training feeling inspired, fully equipped…filled up. 

So, let’s build a course around the challenges you’re facing right now. 

You may need a day’s deep-dive into writing persuasively and ethically. Or perhaps a focused, no-B.S exploration of the latest AI copywriting tools. It’s your call.

Copywriting training

  • To create your training, I’ll draw on two decades of professional copywriting, plus five years on the Creative AI front line.

    This means I can cover the human craft of copywriting – and help you make a call on AI writing (if that tweaks your twong).

    For me, the best way to learn is through experience. So, we’ll focus on doing rather than listening. We’ll explore possibilities, put ideas to the test and discuss our findings. No death by Powerpoint here.

    • You want to learn how to write more persuasively.

    • You’d love to incorporate human psychology and behavioural economics into your writing – and do it ethically.

    • You’re sick of sleazy sales tactics and FOMO-inducing copy. You want your writing to inspire and invite your customers.

    • You’re interested in AI and how it can support your copywriting.

    • You want to use AI, while also adding your brilliant human craft.

  • Prices will depend on what you need. Please drop me a note and we can go from there.

“Kerry is extremely knowledgeable and passionate about her work and that shines through in the training sessions.

Our team thoroughly enjoyed our training with Kerry, as it was informative and thought provoking with the interactive exercises included throughout.

We have learned a lot in just one session and really look forward to implementing the empathy mapping exercises with the wider team, as well as the AI tips shared.”

— Copywriting workshop attendee

My copywriting mentoring is a chance to work one-to-one on whatever you need. I offer you accountability and advice, built on 20 years of experience in the marketing/ad industry.

During this time, I’ve worked at start ups, global agencies and for myself. I’ve trained, mentored and managed junior writers and headed up an agency creative department.

I admit, I’ve faced a fair few challenges in my time. Some lessons were tougher than others, but I’m still here doing the work.

And the best bit? I’ve got a whole bag of secrets to share with you.

Copywriting Mentoring

  • Tell me where you’re feeling stuck, and I’ll work with you to get back on track – or take a step up.

    Beating writer’s block. Sussing out AI copywriting tools. Mastering lateral thinking. Writing more persuasively. We can cover all these topics and more.

    • You’re a junior/midweight copywriter who wants a guide and cheerleader as you navigate your next steps in the industry.

    • You want one-to-one practical advice on incorporating AI tools into your work.

    • You’re a business leader who wants to upskill, or up your copywriting game.

    • You need some accountability as you work towards your work/personal goals.

  • Sessions are 60 minutes each, in person or online.

    Investment: £150 + VAT for one session or £450 + VAT for a block of four.

“I can't speak highly enough of the sessions I've had with Kerry. Kerry clearly understood what my personal challenges were and provided me with a range of tools, techniques and strategies that are helping me to become a better content writer.”

– One-to-one mentee, 2023

Looking for something else?

If you’ve got something in mind, but can’t see it here, get in touch. I’d like that.

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