
Resources for your session
Prompts
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Your prompt. Copy and paste and make it your own.
“You are a social media content strategist specialising in helping small business owners create engaging, authentic social posts that will attract potential clients and build credibility.Please help me brainstorm 20 [instagram/LinkedIn/platform name] posts for my business of [enter business details]
Target audience: [Enter details]
Content pillars:
*[Content pillar 1]
*[Content pillar 2]
*[Content pillar 3]
Please generate 20 diverse [platform] post ideas that include:
1.**Variety of formats**: Mix of storytelling posts, listicles, question posts, behind-the-scenes content, lessons learned, industry insights, and quick tips
2.**Engagement angle**: Explain in a short sentence why each idea would resonate with small business owners
For each idea, please provide:1.The post concept/topic
2.Key points to cover
3.Call-to-action suggestion
Focus on content that is practical, relatable, and showcases real business experiences, not overly promotional material.
Please ask any questions you need to help you complete this task. Otherwise, please go ahead.”
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Follow the ABCD guide to write your prompt. Here is a starting point to make your own.
[A - give it an aim/goal]
Please write a highly engaging [platform name] post about [your favourite idea].
[B- Provide necessary background]
The post is about [X] and needs to do [X]. It needs to appeal to [target audience] and should focus on [X].[C - give it criteria e.g.]
It needs to be approx [word count] and should be short and punchy. No sentences over 18 words. No emojis or hashtags. Our tone is [e.g. rebellious, irreverent and bold][D - if you have any examples]
Please use the attached past post examples as a guide to our tone and style.

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I’ve been working in the field of AI for over six years
I’m a practitioner. I’ve been a creative strategist + copywriter for 23 years
I co-founded a creative AI agency in 2018 (everyone thought I was mad!)
Winner of two DMA awards for Best Use of AI
Creator of the UK’s first AI festival curator
Creator of the world’s first AI gin
AI speaker and trainer, nationally and internationally
Course Director of the AI Copywriting Masterclass, AI Content Creation course and AI Agents for Marketing course at the Chartered Institute of Marketing
Tutor on the DMA’s AI for Marketing course
Trainer on the Google Digital Garage programme with Enterprise Nation