AI Content Creation

Tues 18th Nov | 9.00 am - 1 pm BST | Online

A half-day course for small business owners who want to use AI for content creation, without sacrificing their voice and values.

What makes this workshop different?

In this live workshop, you’ll join 8 fellow small business owners/founders to explore how AI can help you with content creation.

I'll show you how to use AI tools to generate ideas, create visuals, craft moodboards, edit video and audio – and produce written content that sounds like you.

We’ll also tackle the key considerations and pitfalls. Bias, hallucinations, ethical considerations, the environment – and more. That way, you can start applying today’s AI tools confidently and consciously.

Clair Haycraft, Co-founder and Creative Director, Haycraft Creative

“I signed up for the workshop because I wasn’t sure where my boundaries were with AI. Could I use it without feeling guilty? Was it cheating? My mind was blown when I saw how ChatGPT could refine my words while still sounding like me. The workshop helped me realise that when used in the right way AI could help me amplify my creativity.”

What we’ll cover

    • An overview of today’s AI landscape and how AI can be used across the content spectrum.

    • Key AI tools for different content types.

    • Understanding when to use AI and when to do it yourself

    • Using AI to inform and inspire your copywriting

    • AI as a brainstorming/thought partner

    • Prompting methodologies to get better results (including my AI Sandwich approach)

    • Techniques to maintain your brand voice

    • AI image generation tools and how to use them effectively

    • Creating moodboards with AI tools

    • Understanding prompting for visual tools

    • Copyright and ethical considerations for AI imagery

    • AI tools for video generation

    • Creating videos from both images and text prompts

    • Repurposing your videos into shorter clips for social media

    • Editing audio and video with AI’s help

    • Key issues and considerations for small business creators.

    • How to avoid key pitfalls and issues.

    • How you can honour your values and still stay competitive.

You’ll leave with:

  • The confidence to create content using AI tools that fit your business.

  • A clear understanding of which AI tools work best for different content types – and how to integrate them into your processes.

  • Practical prompts and techniques you can use straight away.

  • Helpful ways to free up time for more of the work you love in your business.

  • Knowledge of when to use AI, when to use your brain – and when to use a combination of both.

  • Connections with other small business owners navigating the same journey (because let's face it, AI can feel pretty overwhelming – or is that just me!)

Book now

This is the course for you if:

  • You're a small business owner, solopreneur, or founder who creates your own content.

  • You've experimented with AI but want to use it more effectively across different content types.

  • You value your human skills and want your content to sound authentic.

  • You're looking for practical tools to free up time in your business.

  • You want to navigate AI thoughtfully and without the FOMO.

  • You're overwhelmed by the huge number of AI tools and need clear guidance on what actually works.

Feedback from my past workshops

  • "Great way to learn about the labyrinthine ways of generative AI from an excellent trainer. Kerry has clearly put in the long miles when it comes to learning these tools and getting the best out of them."

  • "This course has helped shift AI from something daunting to a powerful asset. I highly recommend Kerry and this course to anyone looking to enhance their AI skills."

  • "Loved it was a small group, you felt connected with the other participants. After the course I felt energised to try out what I've learned and to set up my own way of working."

Cost

This course includes:

  • A jam-packed 4-hour live online session.

  • Practical hands-on exercises to cement learning.

  • Time to ask questions during the session.

  • Opportunities to share best practices with other small business owners/founders.

  • Takeaway guides to support your work.

Standard: £195

Payment plans are an option. Just drop me a message.

Book now

Why train with me?

  • I’ve been working in the field of AI for over six years

  • Winner of two DMA awards for Best Use of AI

  • Creator of the UK’s first AI festival curator

  • AI speaker and trainer, nationally and internationally

  • Course Director of the AI Copywriting Masterclass at the Chartered Institute of Marketing

  • Tutor on the DMA’s AI for Marketing Masterclass

  • Trainer on the Google Digital Garage programme with Enterprise Nation

  • I’ve been a copywriter for over 23 years, working on brands like Red Cross, Disney, Google, McDonald’s, NSPCC, BMW, Virgin, Samsung – and many more.

More client reviews

  • "Kerry's workshops are transformational, empowering experiences. Her fluency with AI technology and her creative spirit are infectious."

    Dan Anthony, Senior Lecturer in Creative + Professional Writing

  • "Kerry's AI session was brilliant. A great balance of inspirational, thought provoking and practical."

    Tom King, Head of Media

  • “Kerry is an incredible speaker who I have booked for multiple events due to her incredible insight and knowledge of AI. Kerry is able to provide both inspiring and actionable insight, offering invaluable tips to our audiences.”

    Amy Potts, Programme Manager, Enterprise Nation

  • "Thanks to Kerry we can now see how to make positive use of AI to support us in content ideation and creation, without sacrificing quality or compromising our professional standards."

    Niki, Marketing Agency Founder

  • "Kerry ran two sessions for me and my roomful of medics - a creative mindfulness session in the morning and a session on AI in the afternoon. It was valuable for my clients to see that wearing multiple hats really works. Amazing."

    Jo Watkins, Freelance GP + Entrepreneur