Build your own custom AI assistants

Wed 5th Nov | 9.30 am - 1 pm BST | Online

Free up your time without outsourcing you. In this live, half-day course, you’ll learn how to build custom GPTs that can augment your skills – and align with your values.

What makes this workshop different?

Custom AI assistants can save you lots of time in your day-to-day work. Freeing you up to do more of the stuff you love.

Rather than crafting the same prompt repeatedly or re-attaching guidelines, you can create custom AI assistants that will remember your business, voice and values.

This means you can turn up, give your AI assistant a task, and it’ll create something that’s aligned with your brand, target audience and beliefs – every time.

Create a Project and build a custom GPT that you can use straight away.

In this interactive, half-day session, I’ll demo some of my own custom AI assistants and use cases to give you plenty of ideas. Then I’ll share exactly how to build custom GPTs and custom Projects, so you can leave with some of your own.

As this is a small group, we’ll walk through everything step-by-step and you can ask questions as we go along.

You’ll also get to share ideas with fellow business owners and content creators. Which is always nice.

Clair Haycraft, Co-founder and Creative Director, Haycraft Creative

“I signed up for the workshop because I wasn’t sure where my boundaries were with AI. Could I use it without feeling guilty? Was it cheating? My mind was blown when I saw how ChatGPT could refine my words while still sounding like me. The workshop helped me realise that when used in the right way AI could help me amplify my creativity.”

What we’ll cover

    • Our session will cover Custom GPTs as well as Claude and ChatGPT Projects.

    • We’ll explore the difference between Projects and custom GPTs (and when to use each)

    • See how custom AI assistants can streamline your processes and free up your time

    • Discover which approach suits your specific projects best

    • Techniques for creating solid tone of voice instructions for your custom GPTs

    • How to create a brand brief in collaboration with AI - this can be used to inform your custom GPTs and Projects.

    • What you’ll need to add as a human to make your copy as compelling as it can be.

    • We’ll explore use cases for content creation, marketing and business productivity.

    • Spoiler: custom AI assistants are great for writing consistent copy, stress testing your ideas, repurposing content for different channels, crafting LinkedIn posts that align with your beliefs + more

    • You’ll have a chance to brainstorm ideas and share with each other

    • I’ll share instructions and blueprints, so you’re ready to build a custom GPT together.

    • Understand what information to include in your Projects

    • Decide on the right memory options

    • Format your instructions and files for best results

    • Build a Project to help you repurpose content for a different channel

    • Why create a custom GPT?

    • Understanding the interface and different ways to configure your GPT

    • Writing instructions that stick (I’ll share an example)

    • Crafting conversation starters that save you time

    • Formatting knowledge so the model can access it every time

    • How to share your GPT with others

    • Key considerations and how to use these tools responsibly

    • How to keep your instructions safe in your custom GPT

    • Know when not to use AI (yes, there are times!)

You’ll leave with:

  • Knowledge on when to use a Project Vs a custom GPT

  • A full understanding of how to shape an AI assistant’s tone of voice

  • Your own working Custom GPT, ready to use straight away

  • A Project setup that helps you repurpose content for a new channel

  • An instruction blueprint you can adapt for any future custom GPT

  • Plenty of ideas and use cases that you can implement later on

  • A solid idea of when to use AI and when to use your brain

  • Human copywriting tactics to make your AI outputs more compelling

  • The know-how to create AI assistants responsibly

  • A connection to other mindful creatives/business owners on the same AI journey

This is the course for you if:

  • You’re a content/copywriter, freelancer, solopreneur or small business founder who writes.

  • You’re fed up of typing in the same hefty prompts, guidelines and project details into ChatGPT.

  • You want your writing to be consistent with your brand TOV, beliefs and values.

  • You want to create content that resonates with your target audience on their choice of channel.

  • You want an assistant, not a replacement.

  • You care about preserving your own unique voice or brand voice.

  • You want to free up time for more of the work you love.

  • You’re keen to navigate AI's ethical implications thoughtfully.

Feedback from other courses

  • "Great way to learn about the labyrinthine ways of generative AI from an excellent trainer. Kerry has clearly put in the long miles when it comes to learning these tools and getting the best out of them."

  • "This course has helped shift AI from something daunting to a powerful asset. I highly recommend Kerry and this course to anyone looking to enhance their AI skills."

  • "Loved it was a small group, you felt connected with the other participants. After the course I felt energised to try out what I've learned and to set up my own way of working."

Cost

This course includes:

  • An interactive half-day live online session.

  • Practical hands-on exercises.

  • Time to ask questions during the session.

  • Opportunities to share ideas with other small business writers/creators.

  • Takeaway guides/blueprints to support your work.

Price: £149

Payment plans are an option. Just drop me a message.

Why train with me?

  • I’ve been working in the field of AI for over six years

  • Winner of two DMA awards for Best Use of AI

  • Creator of the UK’s first AI festival curator

  • AI speaker and trainer, nationally and internationally

  • Course Director of the AI Copywriting Masterclass at the Chartered Institute of Marketing

  • Tutor on the DMA’s AI for Marketing Masterclass

  • Trainer on the Google Digital Garage programme with Enterprise Nation

    I’ve been a copywriter for over 23 years, working on brands like Red Cross, Disney, Google, McDonald’s, NSPCC, BMW, Virgin, Samsung – and many more.

More client reviews

  • "Kerry's workshops are transformational, empowering experiences. Her fluency with AI technology and her creative spirit are infectious."

    Dan Anthony, Senior Lecturer in Creative + Professional Writing

  • "Kerry's AI session was brilliant. A great balance of inspirational, thought provoking and practical."

    Tom King, Head of Media

  • “Kerry is an incredible speaker who I have booked for multiple events due to her incredible insight and knowledge of AI. Kerry is able to provide both inspiring and actionable insight, offering invaluable tips to our audiences.”

    Amy Potts, Programme Manager, Enterprise Nation

  • "Thanks to Kerry we can now see how to make positive use of AI to support us in content ideation and creation, without sacrificing quality or compromising our professional standards."

    Niki, Marketing Agency Founder

  • "Kerry ran two sessions for me and my roomful of medics - a creative mindfulness session in the morning and a session on AI in the afternoon. It was valuable for my clients to see that wearing multiple hats really works. Amazing."

    Jo Watkins, Freelance GP + Entrepreneur