Build your own custom AI assistants + workflows
Tue 27th Jan | 9.30 am - 1 pm BST | Online
Forget using the same prompts over and over. Build AI assistants and workspaces that know your business.
What makes this workshop different?
Custom AI assistants and workflows are a brilliant way to free up time and streamline your processes.
Rather than crafting the same prompt repeatedly or re-attaching guidelines, you can build AI assistants/workflows that remember your business, voice and values.
This means you can turn up, give AI a task, and it’ll create something that’s aligned with your brand, target audience and beliefs – every time.
Create a Project and build a custom GPT that you can use straight away.
In this interactive, half-day session, I’ll demo some of my own custom AI assistants and use cases to give you plenty of ideas. Then I’ll share exactly how to build Claude Skills, custom GPTs and custom Projects, so you can leave with some of your own.
As this is a small group, we’ll walk through everything step-by-step and you can ask questions as we go along.
You’ll also get to share ideas with fellow business owners and content creators. Which is always nice.
Clair Haycraft, Co-founder and Creative Director, Haycraft Creative
“I signed up for the workshop because I wasn’t sure where my boundaries were with AI. Could I use it without feeling guilty? Was it cheating? My mind was blown when I saw how ChatGPT could refine my words while still sounding like me. The workshop helped me realise that when used in the right way AI could help me amplify my creativity.”
What we’ll cover
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Our session will cover Claude Skills, Custom GPTs as well as Claude/ChatGPT Projects.
We’ll explore the difference between Skills, Projects and custom GPTs (and when to use each)
See how customising AI can streamline your processes and free up your time
Discover which approach suits your specific projects best
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Techniques for creating on-brand content + copy with Skills, Projects and custom GPTs
How to create a brand brief in collaboration with AI - this can be used to customise AI
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We’ll explore use cases for content creation, marketing and business productivity.
Spoiler: custom AI assistants are great for writing consistent copy, stress testing your ideas, repurposing content for different channels, crafting LinkedIn posts that align with your beliefs + more
You’ll have a chance to brainstorm ideas and share with each other
I’ll share instructions and blueprints, so you’re ready to build a custom GPT together.
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Understand what information to include in your Projects
Decide on the right memory options
Format your instructions and files for best results
Build a Project to help you repurpose content for a different channel
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Why create a custom GPT?
Understanding the interface and different ways to configure your GPT
Writing instructions that stick (I’ll share an example)
Crafting conversation starters that save you time
Formatting knowledge so the model can access it every time
How to share your GPT with others
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Key considerations and how to use these tools responsibly
How to keep your instructions safe in your custom GPT
Know when not to use AI (yes, there are times!)
You’ll leave with:
Knowledge on when to use a Project Vs a custom GPT Vs a Claude Skill
A variety of ways to bring AI tools in line with your brand
Your own working Custom GPT, ready to use straight away
A Project setup that helps you repurpose content for a new channel
An step-by-step guide to building a Claude Skill
Plenty of ideas and use cases that you can implement later on
A solid idea of when to use AI and when to use your brain
The know-how to use these tools responsibly
A connection to other mindful creatives/business owners on the same AI journey
This is the course for you if:
You’re a creative, solopreneur or small business founder who wants to use AI while staying authentic.
You’re fed up of typing in the same hefty prompts, guidelines and project details into ChatGPT.
You want to create content that’s consistent with your brand TOV, beliefs and values.
You want to create content that resonates with your target audience on their choice of channel.
You want an assistant, not a replacement.
You care about preserving your own unique voice or brand voice.
You want to free up time for more of the work you love.
You’re keen to navigate AI's ethical implications thoughtfully.
Feedback from other courses
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"Great way to learn about the labyrinthine ways of generative AI from an excellent trainer. Kerry has clearly put in the long miles when it comes to learning these tools and getting the best out of them."
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"This course has helped shift AI from something daunting to a powerful asset. I highly recommend Kerry and this course to anyone looking to enhance their AI skills."
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"Loved it was a small group, you felt connected with the other participants. After the course I felt energised to try out what I've learned and to set up my own way of working."
Cost
This course includes:
An interactive half-day live online session.
Practical hands-on exercises.
Time to ask questions during the session.
Opportunities to share ideas with other small business writers/creators.
Takeaway guides/blueprints to support your work.
Price: £175
Payment plans are an option. Just drop me a message.
Why train with me?
I’ve been working in the field of AI for over six years
Winner of two DMA awards for Best Use of AI
Creator of the UK’s first AI festival curator
Creator of the world’s first AI gin
AI speaker and trainer, nationally and internationally
Course Director of the AI Copywriting Masterclass at the Chartered Institute of Marketing
Tutor on the DMA’s AI for Marketing Masterclass
Trainer on the Google Digital Garage programme with Enterprise Nation
I’ve been a copywriter for over 23 years, working on brands like Red Cross, Disney, Google, McDonald’s, NSPCC, BMW, Virgin, Samsung – and many more.
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