Hi, I’m Kerry, an AI trainer, copywriter, writing circle host (and occasional AI cocktail maker).
My work:
I can help you when:
You want to help your team use AI to streamline processes and boost creativity.
You’re an individual content creator, copywriter or founder looking to apply AI tools to your creative processes.
You need an AI Copywriting Mentor who can help you adopt today’s AI tools, without losing your authentic voice.
You’re looking for an experienced copywriter and creative strategist to help you define your tone of voice in this AI era.
You want to unplug from technology, find some calm and nurture your creativity.
My story:
I’ve been a copywriter since 2001. I started out as a graduate trainee before becoming a mentor and eventually heading up an agency creative department.
In 2018, a meeting at that agency changed everything.
My client was telling me about an AI copywriting tool called Phrasee. It could write email subject lines that would outperform humans over 90% of the time. This blew my mind and utterly terrified me.
Were my days of copywriting over? I decided to find out and spent hours exploring the latest AI tools. (I still do.)
In 2018, I co-founded a creative AI agency called Tiny Giant. Everyone thought I was completely mad (they’ve changed their minds since!).
Here, we explored how AI could augment human creativity and worked with pioneers in our sector.
Since starting my AI journey, I have:
Co-created the world’s first AI gin
Brought an AI festival curator to life
Written an AI Queen’s speech for Wired magazine
Crafted AI cocktails for events across the globe
Spoken about AI at countless events, nationally and internationally
Won a DMA Gold and DMA Bronze Award for Best Use of AI
Become the Course Director of the Chartered Institute of Marketing’s Advanced AI Copywriting Masterclass, a Tutor on the IDM’s AI for Marketing Masterclass – and a trainer on the Google Digital Garage programme.
Today, I spend most of my time helping businesses and individuals to use AI tools wisely and well – without sacrificing their values or humanity.
“Kerry is able to provide both inspiring and actionable insights, offering invaluable tips to our audiences. She has her finger on the pulse of the latest tools and news in the AI world and really helps to elevate the AI content and education provided in the campaigns I manage.”
- Amy Potts, Senior Programme Manager, Enterprise Nation
Who I love to work for:
I help creatives and founders (and their teams) to adopt AI in a considered way.
I’ve worked with:
Founders who want to streamline services and free up time to do more of what they love in their business.
Founder-led agencies and businesses who want to adopt AI with integrity.
Copywriters and content creators who want to use AI without compromising their human creativity and craft.
Does this sound like you? Great. Let’s talk.
The human element
If AI has taught me anything, it’s the wonder of being human. Our craft, our creativity our amazing bodies and wild minds.
In 2021-2022 I completed my 200-hour Yoga Teacher Training qualification. Followed by a 50-hour Meditation Teacher Training and 50-hour Restorative Yoga training in 2023.
It has been nothing short of wonderful.
Today, when I’m guiding people on their yoga mats, sharing exploratory writing, or leading writing workshops from a log in the woods, my heart is full.
For me, mindfulness practices, writing, yoga and fire circles are all about returning to our wild, untamed selves.
To the calm beneath the busyness.
To the truth beneath the chaos.
I believe the world needs us to be true. To fearlessly live out what’s in our hearts. So, I’m here to help you do that, too.
Find out more about my fire circles for women founders/leaders and my Create. Reset. Reset Retreat.
Jo Watkins, Freelance GP, Coach and entrepreneur
"Kerry ran two sessions for me and my roomful of medics. I loved that she was able to run a creative mindfulness session in the morning and a session on AI in the afternoon. It was valuable for my clients to see the contrast and to know that wearing multiple hats really works. Amazing. I'd love to organise some more."
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