AI Writers’ Retreat

17 Feb 2025 | 9-5 | Bristol

Practical AI training for copy and content writers, with a retreat-like vibe.

Learn like it’s a training course.
Feel like it’s a retreat.

Step into a day of AI adventuring. A space to discover how today’s cutting-edge AI tools can help inform, inspire and expedite your writing processes.

Over the course of the day, we’ll move through a typical writing workflow, applying AI and your human expertise at each step.

You’ll learn how to use AI for brainstorming, researching, planning, structuring, writing and editing. Plus, we’ll take a deep dive into prompting and explore key considerations, so you can confidently start integrating AI into your business.

In between sessions you’ll also have time to share experiences with fellow writers in an inspiring, creative space. Forget formal boardrooms and grey conference centres. This is practical AI training with a retreat-like vibe.

Plan for the day

Numbers are limited to only 10 people. So I can offer you a more in-depth and personal experience.

This is how the day looks:

09.00 - 9.45
Coffee, welcome and introductions.

09.45 - 10.30
An intro to AI and today’s key AI writing tools.

BREAK

10.45 - 11.30
Using AI for brainstorming, research and planning.

11.30 - 12.30
A deep-drive into prompt writing techniques.

LUNCH

13.30 - 14.15
Using AI to inform your writing and reach first drafts faster.

14.15 - 15.00
How to make AI sound like you/your brand + adding the human element.

BREAK

15.15 - 16.00
Editing your work with AI + key considerations and pitfalls to avoid.

16.00 - 16.45
What’s next for AI? Plus, guided journaling to determine how you will integrate AI into your workflows going forwards.

16.45 - 17.00
Final thoughts and goodbyes.

“Kerry is a first class writer. She can handle any tone of voice, from smooth and authoritative to smart and witty. I like her best at the latter end of that spectrum, because that's the kind of person she is.”

- Paul Cardwell, Co-founder at Saboteur

Stay one step ahead.

Whether we like it or not, AI is quickly changing the way we write in our businesses.

Brainstorming partner. Researcher. Writing coach. Editor. AI can be all of these things and more. But here’s the thing: if you want to stay ahead, you need to know how to use AI tools wisely and well.

Over the course of the day, you’ll learn exactly that.

Through hands-on exercises and expert advice, you’ll turn AI into your writing sidekick. So you can speed up your processes, save time and revolutionise your business writing. Ready?

A space for AI explorations
and human conversations

  • Upskill

    Which tools? What prompts? How to sound human? You’ll learn all this and more.

  • Explore

    Discover the benefits of AI through hands-on exercises and practical examples.

  • Stay human

    See how you can use AI tools to augment your human skills, not replace them.

  • Question

    AI has potential and problems. Ask questions. A lot of them. It’s how we’ll learn together.

  • Connect

    I’m not going to lie, it’s a tough time for writers. Let’s support each other by sharing our stories.

  • Reflect

    The day will inspire and challenge. So there’s time to reflect with pen, paper – and a cuppa.

To book or find out more, please get in touch.

The place

The retreat is taking place at the beautiful Artists Residence in central Bristol. You can expect comfy chairs, great coffee, delicious cakes and, of course, beautiful art on the walls.

Prices

Your AI Writers’ retreat includes:

  • A full day of in-depth AI training for business writing

  • Practical hands-on exercises to cement learning

  • Expert advice throughout the day

  • Opportunities to share best practice with other writers

  • Space for conversations and networking

  • Time to reflect with guided journaling prompts

  • Tea, coffee and cake in a beautiful, relaxed space

Cost:

Early bird £XXX

Standard £XXX

“Kerry is extremely knowledgeable and passionate about her work and that shines through in the training sessions.

Our team thoroughly enjoyed our training with Kerry, as it was informative and thought provoking with the interactive exercises included throughout.

We have learned a lot in just one session and really look forward to implementing the AI tips shared.”

— Copywriting workshop attendee

Why train with me?

I started my AI journey back in 2018. Before AI was cool and ChatGPT was born. Over the last five years, I have:

  • Brought an award-winning AI festival curator to life

  • Created the world’s first AI gin

  • Spoken about AI at events nationally and internationally

  • Won two DMA awards for Best Use of AI

  • Trained hundreds of people in generative AI across the globe

    I’m also:

    • Course Director of the AI Copywriting Masterclass at the Chartered Institute of Marketing.

    • Tutor on the DMA’s AI for Marketing Masterclass.

    • Trainer on the Google Digital Garage programme.

    • A freelance copywriter with over 22 years’ experience. I’ve worked in agencies and in-house on some of the world’s biggest brands including Disney, BMW, Google, McDonald’s, NSPCC, Virgin, Sky, Red Cross, Samsung – and many more.

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“The content was well-pitched and true to the course outline and learning objectives. The Course Director was very affable and clearly an expert in her field. Having the benefit of being a smaller group helped and ensured great opportunities for discussion and sharing.”

- Feedback on my AI Copywriting Masterclass at the CIM